Comparison
Overview
Company snapshot and where each provider is based.
| Field | Clickatell | Infobip |
|---|---|---|
| What it is | Cloud messaging and chat-commerce platform offering SMS, WhatsApp, RCS and Apple Messages for Business APIs for businesses. | Global omnichannel communications platform for SMS, WhatsApp, voice, email, and more |
| Founded | 2000 | 2006 |
| Ownership | private | private |
| Employees | 250-500 | 3,000-5,000 |
| HQ city | Redwood City | Vodnjan |
| HQ country | USA | Croatia (EU) |
What's the differenceInfobip edges ahead on the overall messaging.dev Score (96 vs 61). Clickatell is private and headquartered in Redwood City, USA; Infobip is private and based in Vodnjan, Croatia (EU).
Channels
Which messaging channels each provider can send and receive on.
| Field | Clickatell | Infobip |
|---|---|---|
| SMS | Yes | Yes |
| MMS | No | Yes |
| RCS | Yes | Yes |
| Yes | Yes | |
| Viber | No | Yes |
| Facebook Messenger | No | Yes |
| Telegram | No | Yes |
| Apple Messages for Business | Yes | Yes |
| Voice | No | Yes |
| No | Yes |
What's the differenceThey share 4 channels. Infobip additionally offers MMS, Viber, Facebook Messenger, Telegram, Voice, Email.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | Clickatell | Infobip |
|---|---|---|
| Self-service onboarding | Yes | Yes |
| Free developer credit | No | Yes |
| Docs quality | high | high |
| Documentation | Open ↗ | Open ↗ |
| SDKs | Python, PHP, Java, Node.js, C# | Java, C#, Python, PHP, Go, Node.js |
| Sandbox / test env | Yes | Yes |
| API types | REST, SMPP | REST, SMPP, SMTP |
What's the differenceOn SDKs, Infobip adds Go; on API types, Infobip adds SMTP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | Clickatell | Infobip |
|---|---|---|
| EU data residency | Yes | Yes |
| US data residency | No | Yes |
| Choose region | No | Yes |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | Yes |
| SOC 2 | Yes | Yes |
| HIPAA | No | Yes |
What's the differenceInfobip offers US data residency, while Clickatell does not; Infobip offers Choose region, while Clickatell does not; Infobip offers HIPAA, while Clickatell does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | Clickatell | Infobip |
|---|---|---|
| Retention policy | Not publicly documented in detail. Clickatell states it moved its data infrastructure to Amazon Web Services (AWS) in Ireland (EU) in 2018 and directs GDPR/data-protection queries to [email protected]; specific message content or metadata retention periods are not published. | Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement. |
What's the differenceClickatell: Not publicly documented in detail. Clickatell states it moved its data infrastructure to Amazon Web Services (AWS) in Ireland (EU) in 2018 and directs GDPR/data-protection queries to [email protected]; specific message content or metadata retention periods are not published. Infobip: Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | Clickatell | Infobip |
|---|---|---|
| Pricing model | Self-service prepaid pay-as-you-go credits, with quote-based enterprise plans (Connect, Interact, Transact) requiring sales contact. | Primarily quote/contract-based (contact sales), with some pay-as-you-go options |
| SMS starting price | $0.008 per SMS to the USA (published rate) | Not publicly listed (contact sales for a quote) |
| Free developer credit | No | Yes |
What's the differenceClickatell and Infobip are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | Clickatell | Infobip |
|---|---|---|
| Countries covered | 190 | 190 |
| Direct operator connections | Yes | Yes |
| Published uptime SLA | 99.90%–99.98% uptime (SLA, varies by plan) | 99.99% |
What's the differenceClickatell and Infobip are closely matched on reach & reliability — no material differences in the tracked fields.
Company & Trust
Independent reviews and company profile.
| Field | Clickatell | Infobip |
|---|---|---|
| G2 rating | 4.3 | 4.6 |
| G2 reviews | 2 | 300 |
| Ownership | private | private |
| Employees | 250-500 | 3,000-5,000 |
What's the differenceInfobip leads on G2 rating (4.6 vs 4.3 for Clickatell); Infobip leads on G2 reviews (300 vs 2 for Clickatell).
Still deciding? Read the quickstart guides:
Already on one of them? Follow a migration guide: