Comparison
Overview
Company snapshot and where each provider is based.
| Field | Infobip | SendPulse |
|---|---|---|
| What it is | Global omnichannel communications platform for SMS, WhatsApp, voice, email, and more | Multi-channel marketing and messaging platform offering email, SMS, web push, and chatbots (WhatsApp, Telegram, Viber, Facebook Messenger, Instagram) through a unified interface and REST API. |
| Founded | 2006 | 2015 |
| Ownership | private | private |
| Employees | 3,000-5,000 | 51-200 |
| HQ city | Vodnjan | New York |
| HQ country | Croatia (EU) | USA |
What's the differenceInfobip edges ahead on the overall messaging.dev Score (96 vs 63). Infobip is private and headquartered in Vodnjan, Croatia (EU); SendPulse is private and based in New York, USA.
Channels
Which messaging channels each provider can send and receive on.
| Field | Infobip | SendPulse |
|---|---|---|
| SMS | Yes | Yes |
| MMS | Yes | No |
| RCS | Yes | No |
| Yes | Yes | |
| Viber | Yes | Yes |
| Facebook Messenger | Yes | Yes |
| Telegram | Yes | Yes |
| Apple Messages for Business | Yes | No |
| Voice | Yes | No |
| Yes | Yes |
What's the differenceThey share 6 channels. Infobip additionally offers MMS, RCS, Apple Messages for Business, Voice.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | Infobip | SendPulse |
|---|---|---|
| Self-service onboarding | Yes | Yes |
| Free developer credit | Yes | Free plan (15,000 emails/mo) + 10 test SMS |
| Docs quality | high | high |
| Documentation | Open ↗ | Open ↗ |
| SDKs | Java, C#, Python, PHP, Go, Node.js | PHP, Python, Ruby, Java, Node.js, C# |
| Sandbox / test env | Yes | No |
| API types | REST, SMPP, SMTP | REST, SMTP |
What's the differenceOn SDKs, Infobip adds Go; SendPulse adds Ruby; Infobip offers Sandbox / test env, while SendPulse does not; on API types, Infobip adds SMPP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | Infobip | SendPulse |
|---|---|---|
| EU data residency | Yes | Yes |
| US data residency | Yes | Yes |
| Choose region | Yes | No |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | No |
| SOC 2 | Yes | No |
| HIPAA | Yes | No |
What's the differenceInfobip offers Choose region, while SendPulse does not; Infobip offers ISO 27001, while SendPulse does not; Infobip offers SOC 2, while SendPulse does not; Infobip offers HIPAA, while SendPulse does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | Infobip | SendPulse |
|---|---|---|
| Retention policy | Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement. | Personal data is retained for as long as needed to provide the services or to comply with legal obligations, resolve disputes, and enforce agreements. Servers are located in the United States and Germany with redundant, backed-up storage; under GDPR users can access, export, or request deletion of their data, and all account data is permanently deleted when an account is terminated. |
What's the differenceInfobip: Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement. SendPulse: Personal data is retained for as long as needed to provide the services or to comply with legal obligations, resolve disputes, and enforce agreements. Servers are located in the United States and Germany with redundant, backed-up storage; under GDPR users can access, export, or request deletion of their data, and all account data is permanently deleted when an account is terminated.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | Infobip | SendPulse |
|---|---|---|
| Pricing model | Primarily quote/contract-based (contact sales), with some pay-as-you-go options | Pay-as-you-go for SMS (priced per message by destination country); free-forever plan plus paid monthly subscription tiers for email and other channels. |
| SMS starting price | Not publicly listed (contact sales for a quote) | €0.01 per SMS (e.g. Colombia, Turkey) |
| Free developer credit | Yes | Free plan (15,000 emails/mo) + 10 test SMS |
What's the differenceInfobip and SendPulse are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | Infobip | SendPulse |
|---|---|---|
| Countries covered | 190 | 200 |
| Direct operator connections | Yes | No |
| Published uptime SLA | 99.99% | No published SLA |
What's the differenceSendPulse leads on Countries covered (200 vs 190 for Infobip); Infobip offers Direct operator connections, while SendPulse does not.
Company & Trust
Independent reviews and company profile.
| Field | Infobip | SendPulse |
|---|---|---|
| G2 rating | 4.6 | 4.6 |
| G2 reviews | 300 | 714 |
| Ownership | private | private |
| Employees | 3,000-5,000 | 51-200 |
What's the differenceSendPulse leads on G2 reviews (714 vs 300 for Infobip).
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