Comparison
Overview
Company snapshot and where each provider is based.
| Field | Attentive | Infobip |
|---|---|---|
| What it is | AI-powered SMS, MMS, RCS, email, and push marketing platform for consumer brands, with REST and GraphQL APIs for subscriber management and event-triggered messaging rather than direct message sending. | Global omnichannel communications platform for SMS, WhatsApp, voice, email, and more |
| Founded | 2016 | 2006 |
| Ownership | private | private |
| Employees | 1,000-1,500 | 3,000-5,000 |
| HQ city | New York | Vodnjan |
| HQ country | USA | Croatia (EU) |
What's the differenceInfobip edges ahead on the overall messaging.dev Score (96 vs 40). Attentive is private and headquartered in New York, USA; Infobip is private and based in Vodnjan, Croatia (EU).
Channels
Which messaging channels each provider can send and receive on.
| Field | Attentive | Infobip |
|---|---|---|
| SMS | Yes | Yes |
| MMS | Yes | Yes |
| RCS | Yes | Yes |
| No | Yes | |
| Viber | No | Yes |
| Facebook Messenger | No | Yes |
| Telegram | No | Yes |
| Apple Messages for Business | No | Yes |
| Voice | No | Yes |
| Yes | Yes |
What's the differenceThey share 4 channels. Infobip additionally offers WhatsApp, Viber, Facebook Messenger, Telegram, Apple Messages for Business, Voice.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | Attentive | Infobip |
|---|---|---|
| Self-service onboarding | No | Yes |
| Free developer credit | No | Yes |
| Docs quality | med | high |
| Documentation | Open ↗ | Open ↗ |
| SDKs | iOS (Swift), Android (Kotlin), React Native | Java, C#, Python, PHP, Go, Node.js |
| Sandbox / test env | Yes | Yes |
| API types | REST, GraphQL | REST, SMPP, SMTP |
What's the differenceInfobip offers Self-service onboarding, while Attentive does not; on SDKs, Attentive adds iOS (Swift), Android (Kotlin), React Native; Infobip adds Java, C#, Python, PHP, Go, Node.js; on API types, Attentive adds GraphQL; Infobip adds SMPP, SMTP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | Attentive | Infobip |
|---|---|---|
| EU data residency | No | Yes |
| US data residency | Yes | Yes |
| Choose region | No | Yes |
| GDPR | Yes | Yes |
| ISO 27001 | No | Yes |
| SOC 2 | Yes | Yes |
| HIPAA | No | Yes |
What's the differenceInfobip offers EU data residency, while Attentive does not; Infobip offers Choose region, while Attentive does not; Infobip offers ISO 27001, while Attentive does not; Infobip offers HIPAA, while Attentive does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | Attentive | Infobip |
|---|---|---|
| Retention policy | No fixed retention periods are published; the privacy policy states personal information is retained "for as long as necessary to provide our Service or as needed to comply with applicable legal obligations." EU/UK/Swiss consumer data is transferred to and processed in the United States under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. | Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement. |
What's the differenceAttentive: No fixed retention periods are published; the privacy policy states personal information is retained "for as long as necessary to provide our Service or as needed to comply with applicable legal obligations." EU/UK/Swiss consumer data is transferred to and processed in the United States under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Infobip: Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | Attentive | Infobip |
|---|---|---|
| Pricing model | Custom-quoted, usage-based subscription priced on message volume, subscriber list size, channels, and premium AI add-ons; no self-serve signup or published per-message rates. | Primarily quote/contract-based (contact sales), with some pay-as-you-go options |
| SMS starting price | Not published | Not publicly listed (contact sales for a quote) |
| Free developer credit | No | Yes |
What's the differenceAttentive and Infobip are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | Attentive | Infobip |
|---|---|---|
| Countries covered | 20 | 190 |
| Direct operator connections | No | Yes |
| Published uptime SLA | No published SLA | 99.99% |
What's the differenceInfobip leads on Countries covered (190 vs 20 for Attentive); Infobip offers Direct operator connections, while Attentive does not.
Company & Trust
Independent reviews and company profile.
| Field | Attentive | Infobip |
|---|---|---|
| G2 rating | 4.5 | 4.6 |
| G2 reviews | 1,483 | 300 |
| Ownership | private | private |
| Employees | 1,000-1,500 | 3,000-5,000 |
What's the differenceInfobip leads on G2 rating (4.6 vs 4.5 for Attentive); Attentive leads on G2 reviews (1,483 vs 300 for Infobip).
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